On 10/31/2012, EEcatalog ran a new article by Terry Moore, MCCI's CEO: "PCIe Follows USB 3.0 to Mobile Applications". PCIe is following USB into mobile chip-to-chip applications by adopting the low-power MIPI M-PHY. At the PHY level, PCIe Gen 2 and USB 3.0 are intimately related. SSIC USB pioneered substitution of M-PHY for the PCIe/USB 3.0 PHY. The chip-to-chip version of PCIe can quickly build on the SSIC USB experience.